01
Education
You want to start teaching, create a course or offer trainings, but don’t know how to structure, price, position or launch it.
Build by Gen presents
The Strategy Call
Your goals. Your vision. Your definition of success.
You have the vision. Let’s build the roadmap. A deeply personalized strategy experience to help you understand where you are, get clear on where you want to go, and identify the steps that actually make sense for you and your business.
90 min
Private · 1:1 · Personal
01The real problem
You don’t need more random advice. You need direction.
Maybe you’re fully booked but overwhelmed.
Maybe you’re ready to grow but unsure what comes next.
Maybe your business looks successful from the outside, yet it no longer feels aligned with the life you want.
Or maybe you have a hundred ideas and no clear starting point.
We’ll look at the bigger picture, not just what’s happening on Instagram, and build a direction around your real goals.
02Your definition of success
Success looks different for everyone.
For one person, growth means a bigger team or a second location. For another, it means working fewer hours, increasing profitability, launching education, becoming more visible, or simply enjoying their business again.
There is no universal roadmap. Your action plan should be as individual as your vision.
We’ll explore what success means to you personally, not what you think it’s supposed to look like.
03What we can work on
Whatever your next chapter looks like, we can map it out.
02
Hiring & leadership
You’re ready to bring on an artist or build a team, but don’t know where to begin with roles, onboarding, compensation or systems.
03
Pricing & profitability
You’re busy, but your income doesn’t reflect your effort. We review offers, pricing, expenses and revenue opportunities.
04
Branding & positioning
You want to build a recognizable personal or business brand that attracts the right people and communicates your value.
05
Marketing & social media
You want content and visibility that support a business strategy, instead of posting just to post.
06
Client growth
You need a clearer approach to attracting, retaining and serving the clients who fit your business.
07
Systems & operations
Better scheduling, workflows, boundaries, delegation and organization, so growth feels sustainable.
08
Expansion & new ideas
New services, additional income streams, a studio, a team, education or a new direction, and help prioritizing.
09
Clarity & confidence
You feel stuck, scattered or uncertain about what you actually want next.
10
Building a business that feels like you
Whether it's managing your team, improving systems, or designing your dream space, I'll help you create a business that feels true to you.
These are examples, not limits. Your session is built around your needs.
04What's included
More than a call. A plan built for you.
No templates passed off as personalization.
Two people can book the same call and leave with completely different plans.
- 1
The deep-dive questionnaire
40+ thoughtful questions to understand your background, goals, challenges, values, mindset, business and personal definition of success.
- 2
A personal pre-call review
I review your answers and your relevant business, branding and social media presence, where applicable, before we ever speak.
- 3
90 minutes, one-on-one
One private strategy and clarity call with me. Just you, your business and what you want next.
- 4
Your custom growth plan
Prioritized next steps, practical recommendations and direction specific to your situation.
- 5
2 weeks of personalized support & accountability
Your growth doesn't stop after our call. For the next two weeks, I'll personally follow up and check in to help keep you accountable, make sure you're working through your assigned action steps, and support you as you put your personalized growth plan into motion.
05How it works
Four steps to clarity.
Step 1
Book
Reserve your private session.
Step 2
Tell me your story
Complete the in-depth assessment so I can get to know your business and what matters to you.
Step 3
We get strategic
During our 90-minute call, we dig into your goals, obstacles, opportunities and next moves.
Step 4
Leave with direction
Receive a tailored, actionable roadmap — plus two weeks of personal check-ins, follow-ups, and accountability to help you complete your action steps and turn your plan into progress.
06Meet Genesis
Built from experience. Shared with intention.
I’m Genesis, founder of Miami Beauty Corner and Build by Gen, an internationally award-winning brow artist, educator and entrepreneur.
I’ve experienced the behind-the-scenes work of building a service business, developing a brand, creating education and navigating growth. I know that a full calendar isn’t the only measure of success.
My goal is to help you build something aligned with your own ambitions, values and life, not copy someone else’s path.
- Brow Artist of the Year
- Award-winning brow lamination artist
- Educator & industry speaker
07Who it's for
Beauty professionals, brow artists, estheticians, educators and service-based entrepreneurs who are ready to get intentional about their next move.
Whether you’re starting, refining, scaling, hiring, teaching or changing direction. There’s no requirement to be fully booked or at a particular revenue level.
08My philosophy
Growth should fit your life, not consume it.
Bigger is not always better. Busy is not always profitable. And someone else’s version of success does not have to become yours.
We’ll define what you want, identify what’s getting in the way and build a realistic plan that supports both your business and the person behind it.
Words From Those I’ve Mentored
Gen is amazing!! I did the coaching call and she gave me such amazing insight on my business on what i should be doing and also stop doing, i told her i didnt want any sugarcoating and she did exactly that. I’m happy that im able to message …
Jackie Sykes
Review excerpt
I took a course with Gen when she was first starting out doing brows, and I learned so much from her! Not only did she teach me the technical side of brows, but she really changed my perspective on business as a whole. She taught me that …
Aurely Collazo
Review excerpt
Gen is the best!! I’m so happy I get to learn from her! She’s super patient, helpful, and encouraging, and you can tell she genuinely wants the best for you. I’ve learned soooo much from her and am so grateful to have her as my mentor. I couldn’t recommend her enough! 🥹💕
Julissa Maldonado
gen I wanted to tell u that you’re so encouraging!! the best part about taking that course wasn’t only everything I learned but meeting a person like u!! i’m very lucky to have found u <3
Ana E
09Investment
$499
The full strategy experience
- 40+ question pre-call assessment
- Personal review of your business & presence
- 90-minute private strategy call
- Customized growth action plan
- 2 weeks of personalized support & accountability
Limited sessions each month
10Questions
Frequently asked.
Your next chapter deserves a plan that actually feels like yours.
You don’t have to figure everything out alone, or follow a path that was never meant for you. Let’s get clear on what you want and build the next steps together.